IKEA habe been creating so many products but they never stop creating new products consistently. Because of their wide procuct line mix, it is almost impossible for them to add new product lines. However, they are focusing on deepening their product lines. Thus, their new products are usually additions to existing product lines.
Additions to existing
product lines
IKEA recently added steed
bed named DUKEN to their bed product lines. Most of their beds are made of woods
so IKEA deepened their bed product lines by adding affordable steel bed.
In addition, they added new floor lamp called IKEA
PS 2012 and new table lamp called LYRIK to their floor lamp and table lamp
product lines. IKEA PS 2012 is girlish and beautiful. They added these products
because they probably found out that they did not have products specifically
for female.
Moreover, IKEA keeps producing new strange lamps. They are trying to offer something new to living room. However, those products are so difficult to coordinate, and deepening product lines is not always good choice. I'm not sure if people actually want these new products.
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