Along with making money and producing creative products, IKEA truly think about Corporate Social Responsibility because they care a lot about the planet and people.
A Soft Toys
Campaign Helping Children
From mid-nineties, IKEA has held a soft toys campaign during holiday season
at the end of each year. During the campaign, one dollar of each soft toy sold
in all IKEA stores in the world goes to UNICEF and Save the Children in order
to improve education for children in Africa, Asia, and Europe. So far, this
campaign has made 47.5 million euro ($62,443,500) of donation and helped
8,000,000 children have a good education in about 40 countries.
Green Marketing
IKEA is also environmentally responsible.
As a furniture store company, they have to use woods a lot. However, they plant a new tree for a tree they have used. The FSC(Forest Stewardship
Council) has awarded IKEA a certificate which shows IKEA is balancing economic,
environmental, and social interests.
In addition, IKEA has invested
in installing 250,000 solar panels and 60 operational Wind turbines in countries
without good sunshine. Their 9 wind turbines in central Sweden generates
renewable electricity that covers 75% of the power needed for all IKEA stores
in Sweden. Moreover, IKEA applied sustainability to their products. For
example, their LED lamp called SOLVINDEN generates light by using solar and
wind power. You can see how it works in this video.
No comments:
Post a Comment